Alderley Park Conference Centre Joins Prestigious HBAA


Alderley Park Conference Centre has joined the Hotel Booking Agents Association (HBAA) – the prestigious trade association for the hotel booking agency, apartment and venue industry.

The organisation was originally formed in formed in 1997 with the aim of improving standards in the hotel venue industry, by addressing common issues and sharing best practice between members. It has since evolved to promoting professional development, nurturing innovation and acting as a lobby group for the sector.

Membership of the HBAA requires introduction and approval by existing members – comprising both agencies and venues – so Alderley Park Conference Centre’s acceptance, less than 18 months after opening its doors to the public, is notable recognition for the Cheshire-venue. The quality assurance afforded by membership means that large corporate booking agencies invariably turn to HBAA venues first.

Martin Mochan, Head of Conferencing at Alderley Park explains the significance: “We’re incredibly pleased to join the HBAA. Membership conveys a genuine stamp of approval from the leading agencies and venues in the country, evidencing our first-class facilities and personnel here at Alderley Park.

“We pride ourselves on securing repeat business through exemplary customer service and the standards we adhere to, along with the values we hold, mirror those set out in the HBAA code of practice.

“As one of the few member-venues in the North West, we’re already being presented with invaluable networking opportunities and it has cemented our relationships with the UK’s leading booking agencies.”

This latest recognition follows Alderley Park Conference Centre’s acceptance to the Venues of Excellence consortium late last year [2016], and signifies the facility’s growing reputation as an international destination of choice in the conferencing sector.

The venue has hosted a number of leading corporate events in the last few months and is situated in 400 acres of breath-taking Cheshire parkland, boasting a 233-capacity auditorium and full suite of video conferencing and networking facilities.